Reporting refers to presentation of data textually (including simple text, tables) or graphically (graphs, charts, diagrams, flows) which were collected from various sources, especially customers. Reporting is an integral component of any customer interaction management system for tracking and monitoring data (real-time and historical), defining process efficiency metrics, and reviewing organizational performance at every level.

Raw and unstructured data collected laboriously via various sources is not helpful in making informed decisions. However, once organized and presented meaningfully on timely basis, it is an important asset for any organization. You can analyze marketing results across campaigns and lead-to-opportunity conversion, plan your marketing strategies, and monitor your distributed or centralized workforce. A reporting solution will interface with some type of CRM (customer interaction management) tool, and perhaps an outbound or inbound solution. It is very important that your reporting solution is tightly integrated with all such components for seamless functioning.

Drishti's reporting solution is ideal for organizations that deal with large volumes of data exchange continuously. It organizes and presents data, concise and detailed, with the help of more than 200 customizable reports. Pre-integration with Predictive Dialer, ACD, IVR and Voice Logger allows you to create component specific reports in a single-unified interface with drag-and-drop facility. Whether you have a centralized or distributed workforce, you can view real-time as well as historical data. You can also export your reports to CSV (Comma Separated), or XLS (Excel) formats for readability, or view statistical data in graphical form. Filters allow you to define your search parameters and gain quick access to relevant information.

Our user-friendly CRM is tightly integrated with reporting module, thereby enabling quick retrieval and update of information on stored in the database. Automatic archiving stores reports not viewed for a long time to an external device such as a CD, tape, NAS, SAN or external hard disk, thereby ensuring optimal storage usage. You can also define automatic E-mail templates with relevant content to be sent routinely to leads, customers, quality analysts, managers and supervisors. DACX-Managers Strong security features ensure that only the management, supervisors or analysts have access to highly confidential or sensitive information that might be used unethically by unauthorized personnel.