Gurgaon, 4 August, 2008 - Drishti-Soft Solutions, a leading provider of Contact Center Solutions and Enterprise Communications Applications, focused on simplifying Customer Interaction Management, has recently entered into a partnership alliance with OneCall, Bangladesh based leading outsourcing service provider. The underlying objective of the partnership alliance is to offer Drishti's award-winning communications solutions to the call centers and enterprises in Bangladesh. Under the terms of agreement, OneCall team, trained on Drishti's DACX technology, would be providing Drishti's solutions along with 24x7 support and services in Bangladesh.

Amazed by the double-digit growth and revenue generated by the BPO industry in emerging countries, the BTRC (Bangladesh Telecommunications Regulatory Commission) has issued licenses for call centers in Bangladesh.

"Such a revolutionary step by BTRC would be a turning point in Bangladesh's economy. It will definitely make a positive impact on the country's trade and commerce. Bangladesh would soon witness an increase in the number or call centers," said Reazuddin Mosharaf, CEO, OneCall, “We wish to be the pioneers in providing end-to-end solutions and services in the outsourcing domain. Drishti shares our philosophy of providing next-generation technologies to emerging companies paving the way for their structured growth. Our association with it would enable us to offer innovative and cost-effective communications technologies to the emerging Bangladesh Call Center industry and add value to the economy."

Drishti has already become a leader in the Indian SMB segment. Its cutting-edge solutions have further gained wide presence across Philippines and Middle East as recognized by the three awards (2008 IP Contact Center Technology Award, Member's Choice Awards 2008 and BPO Times Award 2007). Partnership with OneCall will open new gateways for Drishti to offer its innovative solutions to Call Centers and enterprises in Bangladesh.

"We are working towards creating advanced communications technologies to enable call centers to increase their operational efficiency while reducing the Total Cost of Ownership. Drishti's offerings are ideal for contact centers and enterprises in rapidly-emerging countries like Bangladesh. Proximity to Bangladesh will further help Drishti in providing faster support and quick resolution of issues. We believe Bangladesh is all set to be a major player in outsourcing and there will be investments in both International and Domestic Call Center space especially from telcos, financial services, banks, and health institutions," said Sachin Bhatia, co-founder and VP, Business Development at Drishti.

The all-in-one communications suite offers capabilities such as ACD, IVR, IP-PBX, Voicelogger, CTI, MIS, Reporting, CRM, Agent and Process management for outbound, inbound and blended call centers. The IP-based solution can be modeled as per the new requirements with its SOA and MDA platform - enabling rapid development of new capabilities and features, third-party integrations and easy scalability with minimal investments on hardware and software licenses. Groundbreaking algorithms developed by Drishti enable customers to register higher growth rates as proven by the marked increase in their productivity. The predictive dialing algorithm based on machine learning increases live connects by up to 400% which further leads to increase in conversions of a telemarketing campaign by up to 50% as compared to the nearest dialer solution. DACX technology platform ensures high uptime and offers redundancy by eliminating single point of failure thereby ensuring business continuity.

Drishti's Solutions will empower BPOs and Enterprises in Bangladesh to increase operational efficiencies and earn quick return on their investments.

About OneCall (www.onecallbd.com)
Onecall is recognized as the leading Business Process Outsourcing (BPO) services provider in Bangladesh. Its Internet and telecom technologies in the Bangladesh BPO center provide the perfect platform for customer service and support at par with industry standards.

About Drishti (www.drishti-soft.com)
Drishti is a leading provider of Contact Center Software & Enterprise Communications Solutions. Drishti's award-winning flagship offering - DACX Contact Center Suite has been a huge success in India and Philippines and has become the leader in the Small and Medium Enterprises (SME) segment in India within a span of two years. Drishti creates Communications technologies for the next-generation Enterprises, empowering them to manage their needs to dynamically manage Business Processes, Interactions, Workforce and Service Levels on emerging Unified Communications (IP Telephony, Unified Messaging, Conferencing, Presence Management, and Application Collaboration).