New Delhi, 28 November, 2007 - Drishti-Soft Solutions, a leading provider of Contact Center Solutions focused on simplifying Customer Interaction Management, announced its formal membership in the National Association of Software and Services Companies (NASSCOM), the apex body representing the Indian software industry on the national as well as international grounds. Along with this, Drishti has also joined the extensive network of Business Process Industry Association of India (BPIAI), the networking organization of call centers, contact centers, BPOs, KPOs, LPOs and the like.

Drishti values its alliance with a proactive organization such as NASSCOM, which promotes world class management practices and high quality standards. It is of tremendous repute for Drishti to be a member of a visionary organization that has undertaken the task to "establish India as the 21st century's software powerhouse and position the country as the global sourcing hub for software and services." This alliance is a step forward in Drishti's progress and shall leverage its networking base.  The prestigious association with NASSCOM and BPIAI shall further add value to Drishti and positively impact its future initiatives.

Drishti's solutions are running successfully in India and Philippines and it further strives to expand its outreach across the globe. Now, being a part of NASSCOM's 1100 member caravan and BPIAI network, Drishti looks forward to moving up on the national as well as international graphs.

"We are glad to be a part of such associations that provide platform for various established and emerging companies across India to innovate, communicate, collaborate and drive technological and economical growth," said Nayan Jain, CTO, Drishti-Soft Solutions.

"NASSCOM has been the ideal institution in proliferating cohesion between members of the IT/ITeS domain, and creating a sound business environment in the country." He continued - "We look forward to participating proactively in different initiatives undertaken by NASSCOM and being instrumental in propelling future growth in the software and services sector. Similarly, BPIAI has been instrumental in bringing the members of the contact center industry closer. We wish to leverage this opportunity to understand their requirements better and address their topmost technological concerns."

Abhishek Chauhan, VP, Sales, India, called for stronger relationships among the members of NASSCOM and BPIAI members to enhance the prospects of IT/ITes industry, "We are committed to the growth of the IT/ITeS industry and are considering special privileges for members of these two committees who are considering deployment of innovative communications technologies like ours. We strongly encourage more organizations to become part of these esteemed organizations to effectively deal with issues that are posing as obstacles to an exemplary growth in the IT/ITeS domains."

About NASSCOM (www.nasscom.org)
NASSCOM is the premier organization that speaks for and acts for the Indian software industry and the Indian BPO industry. It is a non-profit organization and is registered under the Societies Act, 1860. Set up with a view to facilitate business and trade in software and services, and to encourage advancement of research in software technology, NASSCOM has strongly proponed development plans and policies to elevate the Indian software industry.

NASSCOM's strength of 1100 member companies primarily consists of global companies headed by the Indian nationals in the business of software development, software services, software products, IT-enabled/BPO services and e-commerce. This wide range of member companies empowers NASSCOM with power and authority to represent as well as secure the interests of the Indian software and BPO industry.

NASSCOM has played a significant role in catalyzing the growth of the globally competitive software-driven IT industry by ensuring quality of service, and the enforcement of Intellectual Property Rights in the Indian Software and BPO industry.

About BPIAI (www.bpiai.org)
BPIAI is a networking organization that addresses challenges concerning the entire spectrum of services rendered under outsourcing and off shoring and promotes India as the preferred BPI destination through events and conferences. Erstwhile the Call Center Association of India (CCAI), the association was established in the year 2001.

About Drishti
Drishti is a leading Contact Center Solution provider with core expertise in Call Center Software and Enterprise Communication technology. Its flagship product, DACX™

Contact Center Suite has a wide presence in India & Philippines and provides Customer Interaction Management solutions for customer service, telemarketing & sales, collections, market research, directory services across industries.

Drishti offers innovative all-in-one Contact Center Solutions designed to maximum the ROI (Return on Investment) of call centers through high up-time and low TCO (Total Cost of Ownership), along with short implementation & customize cycles. Its solutions are ideal for any kind of Contact Center irrespective of size, technology (TDM or VoIP), or locations (single location or multi-location).

Drishti is headquartered in Gurgaon, India and has multiple regional offices in India (Bangalore, Pune, Kolkata, Chennai, Hyderabad, and Mumbai) & Philippines (Makati).

For more information, please visit www.drishti-soft.com.