The traditional financial business process has a piecemeal approach towards delivering services with siloed, disparate systems with little integration and high work duplication. The multi-point systems have issues of maintenance as well as management of multiple systems from different vendors. With the lack of common platform and heterogeneity of processes across business units, bulky and large manual overheads, large operational/IT/manpower costs, Low process & business intelligence are a norm. With little or no adaptability there is no provision for future requirements, no decentralization which finally leads to chaos and unstructured growth.

The Financial Services sector accounts for a significant percentage of outsourcing business. With increasing competition, there is an increased pressure for not just customer acquisition but also customer retention through a best fit contact center solution.

Financial services firms have transformed from sluggish business units to proactive and dynamic entities. The highly competitive financial services industry calls for integrated customer service approach. The challenges faced include customer segmentation and mapping, maintaining customer loyalty, personalization, and creating cross-sell and up-sell opportunities.

Leading financial services firms are at the forefront of leveraging advancements in communications technologies in order to deliver superior customer services while maintaining operational economies as they face the key challenges of customer engagement, managing disparate systems, enhancing customer experience, and requirement for ad-hoc selling.

By using Drishti's unified platform across the enterprise, savings of support costs, hardware cost, software applications cost as well as increased efficiency by overcoming incompatibility issues can be achieved. Drishti provides solutions to enhance efficiency of business processes leading to delivery of consistent user experiences while ensuring business availability.

The offering creates a common and unified infrastructure across the organization thereby creating a single information repository. This holistic view across units allows for multi department collaboration thereby creating an enhanced service delivery experience.