Makati, Philippines – 9th July, 2007 - Drishti-Soft, a leader in IP Contact Center Solutions, today announced its plans for the Philippines Contact Center market. "We aim at becoming the leader in the Philippines SME Contact Center market within the next 2 years." said Sachin Bhatia, VP for International Business at Drishti, during his recent visit to Philippines.

According to Mr. Bhatia, the Philippines has all the right indicators to emerge as a global outsourcing hub with excellent infrastructure, right policies, cultural similarities with the West and availability of English-speaking population. This is manifested by the fact that the Philippines has become the most sought after destination now for the outsourcing industry.

"We are listening to our customers very carefully to understand and deliver in this market. High uptime and agent productivity are key concerns for outsourced call centers. DACX™ Contact Center Suite is easy-to-use, scalable, flexible and extensible solution that can meet the future requirements of our customers. Our offerings help SMB call centers grow with minimum costs, time and effort by ensuring deployment flexibility with both SaaS (Software as a Service) as well as premise-based models – all at a low TCO. Of course our learning from success in India has also helped." explained Mr. Bhatia.

Drishti's customers and partners are very buoyant about their experience with the DACX™ technology. Medz Kapunan, Managing Director of Pacific Prime is one happy customer. "You cannot afford to go wrong as far as the call center system for your business is concerned, as a bad system can shut down your business. After reviewing several providers, we chose Drishti because of their cutting-edge technology. A very good call center solution like Drishti yields high RoI and can be one of the performance drivers of call center operations. DACX™ is so user friendly that we can manage it without any IT personnel, and if we ever have issues, Drishti's highly responsive support is accessible immediately." She summarized, "Drishti gives value to our money and drives our production with excellent technical support. Having been in this business for more than a decade, I can say with confidence that their system is one of the best."

"We are very excited to see the progress Drishti Philippines has made. Our priority is to make people aware of DACX™ Contact Center Suite and advantages that follow from an IP-based solution." said Grace Tirol, Director, Sales and Marketing at Drishti Philippines Inc. She also mentioned that Drishti is considering setting up a regional office in Cebu. "Cebu has already got serious players and we believe it will play an important role in making Philippines a world class BPO provider."

Mr. Jaypee Anunciacion, CEO of Sourcehub, a premier call centers in Cebu, said - "We are proud to be the first call center in Cebu to use DACX™ Contact Center Suite. With its comprehensive monitoring, reporting, and lead management, we have achieved higher call volumes, improved process efficiency and better workforce management. After we evaluated many solutions, we realized that Drishti’s was the best. It has exceeded our expectations and positively impacted our business that we have recommended our associates in the call center industry to use Drishti’s technology.”

On strategy front, Mr. Bhatia elaborated, "We are working on strategic alliances with Telcos, VoIP providers, and System Integrators so as to offer DACX™ Contact Center Suite as a package to our customers. We provide Implementation and Tier 1 technical support locally through our subsidiary, which is a significant advantage for the end-customer. Moreover, we plan to invest significantly towards marketing and scaling up Drishti Philippines Inc. to realize our growth targets."

About Drishti
Drishti is a leading Contact Center Solution provider with core expertise in call center software and enterprise communication technology. Its flagship product, DACX™ Contact Center Suite has a wide presence in India & Philippines and caters to multiple verticals like customer support, telemarketing, mortgage, marketing research, directory services, hospitality and entertainment.

DACX™ Contact Center Suite is an innovative all-in-one Contact Center Solution designed to maximum the ROI (Return on Investment) of call centers through high up-time and low TCO (Total Cost of Ownership), along with short implementation & customization cycles. It is an ideal solution for any kind of call center irrespective of size, technology (TDM or VoIP), or locations (single location or multi-location).

Drishti is headquartered in Gurgaon, India and has multiple regional offices in India (Bangalore, Pune and Kolkata) & Philippines. It has been consistently registering year-on-year growth of more than 200%.

Drishti Philippines Inc., a wholly owned subsidiary of Drishti India, was set up in Sep 2006. Since its inception, has acquired clients in all major cities including Makati, Manila, Ortigas and Cebu.

For more information, please visit www.drishti-soft.com