Gurgaon, February 17, 2009 - Drishti-Soft Solutions, a leading provider of Communications Solutions, has been awarded the NASSCOM Innovation Awards in the Market facing- Business Model and Business Process segment.

According to NASSCOM, "This category includes IT services and products that have enabled a customer /customers to realize value through a transformation of their Business models, business processes or other structural change such as realignment of their IT Architecture".

Says Mr. Rajdeep Sahrawat, Vice President, NASSCOM "Innovation is sine qua non for a firm's growth and survival, more so in the current turbulent business environment. At NASSCOM, we have been focusing on creating an innovation ecosystem in India, and the NASSCOM Innovation Awards are an important component of our efforts in promoting and showcasing innovation in the Indian IT industry. The winners of the NASSCOM Innovation Awards are selected after a rigorous three-step process involving leading subject matter experts. Drishti's winning innovation represents innovation at its best in that it integrates disparate technologies into a solution which addresses a customer's real-life problem, and hence will be able to provide a significant revenue payback for Drishti".

IT (Information Technology) plays a crucial role in market facing organizations. Each market facing organization has specific business requirements and hence operates in a different way as compared to its counterparts. A lot also depends upon its organizational DNA. Drishti provides next generation technology solutions enabling such organizations to constantly innovate around their business processes in order to achieve higher operational efficiencies and customer experience.

Drishti's technology platform- DACX is a breakthrough innovation in the field of Communications Applications. DACX comprises of the DACX Development Platform and the DACX Execution Platform. DACX development platform facilitates rapid development of new applications and capabilities. The MDA driven development approach allows for complex workflows to be designed from the UI, thus reducing the development time by up to 75 per cent. DACX execution framework, based on SOA and distributed architecture, is linearly scalable and meets the specific needs of Communications Applications like real time processing (handling of asynchronous and synchronous messaging) and carrier grade aspects with code generation and UI framework. DACX Execution platform thus provides for easy integration with Enterprise Applications.

The innovations thus enable swift time-to-market for new capabilities required by organizations of all sizes empowering them to respond effectively to changing business scenarios in minimal time. As a result, organizations become more sensitive to business needs and grow in a structured manner.

Says Mr. Ankur Sharma (Drishti Soft) "In any market facing organization, two or more departments, viz. IT and Operations work in close proximity. The aim is to facilitate employees to serve a segment, larger customer base. This can be realized only with a well-deployed information flow. Drishti enables enterprises to unify their IT infrastructure into a single window which helps them manage their diverse workflows and business processes".

DACX is accepted as a next generation technology solution by contact centers in emerging markets. The solutions specifically aim for higher business returns with use of latest technology. Apart from standard contact centers, DACX Ameyo is also empowering many reputed market facing organizations including Motilal Oswal and BigTree.

About Drishti
Drishti is a leading provider of Contact Center Software & Enterprise Communications Solutions. Drishti's award-winning flagship offering - DACX Contact Center Suite has been a huge success in India and Philippines within a short span of two years. The company creates innovative Communications technologies for next-generation Enterprises, empowering them to dynamically manage their Business Processes. Drishti's customers enjoy significant benefits in terms of increase in efficiency levels, reduction in operational costs, flexibility to grow, consistent user experience and a demonstrable ROI.

Drishti's innovative solutions are running successfully at more than 200 client locations across India, Bangladesh, Malaysia, Philippines, Indonesia and the Middle East. Drishti has won awards like the BPONews Best Contact Center Solution 2007, IP Contact Center Technology Awards 2008, Member's Choice Award 2008, and the NASSCOM Innovations Awards 2008. The company is also among the Deloitte Fast 500 APAC and Red Herring finalists.