Gurgaon, February 27, 2009 - Drishti-Soft Solutions, a leading provider of Communications solutions, has announced the general availability of next generation call centre reporting application, 'Reportika', with its All-in-One Communications Suite- DACX Ameyo, to enterprises to help them manage reports efficiently.

Drishti's next-generation reporting tool, Reportika, enables contact centers to access and manage information in the most adept manner. The web-based interface allows managers and administrators not only to access reports from anywhere, but also to constantly innovate using different parameters to achieve operational efficiency.

Each business is different in the way it operates. Information access and management is the key to achieving operational efficiency, and this is what matters the most to the contact center business. Call centers using standard reporting software actually use a sub-set of control on performance parameters and information power. They can achieve a lot more (in terms of operational efficiency) by constantly innovating around their business processes to achieve higher business results. The requirements of Administrators and Managers in context with campaign management, monitoring agent performance and other issues keep on changing. Moreover, the reports that managers require might not be equally productive for supervisors or administrators. And when we say 'reports', we are not talking about a few hundred reports; we are dealing with enormously large amount of unstructured data. The challenge is not just to manage raw data, but also to generate reports from them in a user-specific way.

Says Mr. Alok Gupta, Drishti Soft Pvt. Ltd., "Reportika would serve the purpose of providing contact centers with advanced, customizable tools, to help them fulfill their complex reporting requirements and implement customized report structures. An advanced tool like Reportika would ensure that managers and administrators would be able to derive meaningful information in a manner they prefer for a range of parameters from SLA to performance."

Drilling information from heaps of hidden, clustered data to present it in different ways is crucial for contact center managers, supervisors and administrators, to achieve high productivity. The dynamic reporting tool, Reportika facilitates them to fetch selective data in runtime, and thus aids them in increasing operational efficiencies. Unlike legacy reporting tools, Reportika has been developed in such a way that it can cater to the ever changing requirements (which are obviously demanding) of administrators, managers and supervisors in the Call Center domain.

Additionally, Reportika allows even those users to design reports that have very little knowledge of SQL and Database. Throughout the development process of Reportika, the focus has been on 'simplifying technology without compromising on functionality'. Using Reportika, the user can configure multiple outputs for reports. For example, the summary and details of a particular report can be integrated into a single report. Moreover, it has three different components viz. Designer, Deployer and Runner/Runtime for designing reports, installing reports and executing reports respectively.

Modern Contact Centers can simplify their business processes, and enhance their productivity using advanced tools like reporting.

About Drishti
Drishti provides Contact Center Software & Enterprise Communications Solutions. The Company creates innovative Communications technologies for next-generation Enterprises, empowering them to dynamically manage their Business Processes. Drishti's customers enjoy significant benefits in terms of increase in efficiency levels, reduction in operational costs, flexibility to grow, consistent user experience and a demonstrable ROI.

Drishti's innovative solutions are running successfully at hundreds of client locations across the globe. The Company has been awarded the BPONews Best Contact Center Solution 2007, IP Contact Center Technology Awards 2008, Member's Choice Award 2008, and the NASSCOM Innovation Awards 2008. Drishti is also among the Deloitte Fast 500 Company in APAC and Red Herring finalists.