Gurgaon, August 31, 2010 - Drishti-Soft an innovator of Call Center Software wins an award as the IT & ITES Business of the Year at the Small Business Awards 2010. Held on August 28, 2010 at Hotel Novotel, Juhu Beach, Mumbai, the awards were presented by Franchise India and Ernst & Young in association with Zee Business. Other leading names associated with the awards included Indian Franchise Association, SME Chamber of India, NSIC and State Bank of India.

As per the organizers - "The awards aim to recognize and felicitate achievers, innovators and suppliers who have contributed significantly towards the development of Small and Medium Enterprises in India."

Ernst & Young was the official tabulator for the Small Business Awards 2010 and assisted Franchise India in institutionalization of the awards process. "Our role included reviewing the Award concept, assisting Franchise India in validating the nominations and winner determination process, facilitating Jury proceedings and acting as Official Tabulator for the Small Business Awards 2010." - says Bharat Kapoor, Sr. Manager, Ernst & Young-Risk Advisory Services.

From an in depth analysis of the company profile to their client references and also their financial standing in the industry, each company was intensely scrutinized to decide upon the winners. Drishti-Soft has been among the key innovators in the call center applications domain which makes them an ideal choice for the category.

Talking about the honor, Bishal Lachhiramaka, CEO, Drishti-Soft says- "We feel pride & honor to add this award to Drishti's laurels and are thankful to the organizers for the opportunity. It feels great to see our hard work being recognized by renowned names like Franchise India, E&Y, Zee, NSIC, SME Chamber of India and SBI. An appreciation of innovation is always an encouragement for young enterprises like Drishti."

Drishti's contribution to Contact center software domain in the form of innovative applications, all-in-one communication suites and advanced technology solutions wins them respect from the industry. With their software product offerings, Drishti has been able to overwrite the multi-boxed approach of legacy contact center solutions. Drishti believes in single-packaged solutions that eliminate loosely coupled entities that cause frequent system failures. With a robust technology platform forming the base of their solutions, the company passes on the advantages to their customers.

About Drishti

Drishti-Soft Solutions Pvt. Ltd. is a leading innovator of communications technologies for next-generation Enterprises, empowering them to dynamically manage their Business Processes. Their customers enjoy significant benefits in terms of increase in efficiency levels, reduction in operational costs, flexibility to grow, consistent user experience and a demonstrable ROI. Drishti's multi-award winning innovative solutions are powering millions of customer interactions across the globe.