Gurgaon, December 21, 2009: - After a highly successful deployment at LPU (Lovely Professional University), Drishti-Soft moves further by powering communications at WLC. Drishti's award-winning communications suite - Ameyo's professional compatibility with the business processes of education vertical finds another visiting card in Wighan and Leigh College India.

WLCI is a leading professional training provider in India with over 40 campus locations across Indian subcontinent. The institution follows a multi-site multi-channel rigorous marketing cycle. It markets through TV, Radio, Web and Print media. The prospects contact the institute via Toll Free Phone Numbers, Premium SMS Numbers published, Email, Web queries, as well as Live Chat Sessions. Besides these, CSR (Customer Support Representatives) at various site offices of WLC also reach out to present students and prospects via Voice, SMS and Email broadcast.

Ameyo - the all-in-one IPCC solution from the house of Drishti tightly integrated with the complex business requirements of WLCI. SOA and MDA based architecture of Ameyo gave it the flexibility to incorporate multiple channel support and provide effective customer information management. Ameyo provided a custom CRM interface to the CSR at WLC that empowered them with real-time student information thereby generating prompt service.

Automation of customer interaction processes not just simplifies the job but re-defines efficiency metrics. A reliable technology product is the key to smart business interactions. Ameyo has delivered demonstrable increase in efficiency levels of business processes with its robust technology. As in the words of Mr. Ashdhir Kinra, Director-Sales and Operations, Cohesive Technologies Pvt. Ltd. - "Ameyo is a future-proof technology that is flexible as it absorbs customization requirements of most complex business process. It is also extensible and scalable since it can seamlessly accommodate the technology needs of an expanding business."

Drishti's intelligent IP-telephony product - Ameyo structured the assorted communication processes of WLCI. IT teams from both sides underlined the customizations that would be required to the standard product. Ameyo's open architecture enabled it to seamlessly map to the business processes of WLC. As Vinay Pasricha, CMD, WLCI aptly summarizes - "These guys are good and their software works - I will not hesitate to recommend them ".

About WLCI :

WLCI (Wigan & Leigh College India) is a leading professional training provider in India. Having established its first campus in New Delhi in 1996, WLC has now expanded to over 40 locations across the Indian subcontinent; making WLCI one of the largest professional training institutions of the region. WLCI offers Advanced and Professional level programmes in Business Economics, Advertising & Graphic Design, Fashion Technology and Media for undergraduate and graduate students. In addition to WLCI certificates, their students are awarded internationally recognized diploma by Wigan & Leigh College UK.

About Drishti :

Drishti-Soft Solutions Pvt. Ltd. is a leading innovator of communications technologies for next-generation Enterprises, empowering them to dynamically manage their Business Processes. Their customers enjoy significant benefits in terms of increase in efficiency levels, reduction in operational costs, flexibility to grow, consistent user experience and a demonstrable ROI. Drishti's multi-award winning innovative solutions are powering millions of customer interactions across the globe.

About Cohesive :

Cohesive, a value integrator in the Telco domain with experienced team of sales and technology advisors, delivers innovative solutions with robust and result oriented approach. Cohesive has tied up with various innovative providers of communications solutions such as Drishti, Grandstream, Aastra (Ericsson) and Coral Telecom.