Gurgaon, September 22, 2009 - Drishti Soft, a leading provider of next generation IP Contact Center and Enterprise Communication solutions, intensifies focus on developing new channels and strengthening existing business partnerships to widen their market positioning. The company is adopting strong platform strategies, to expand its presence in the emerging markets across the globe.

Recent developments on this front include Drishti's foray into promising international markets including APAC, India, Europe, Middle East and Africa. The company has realized successful partner relationships and acquired new clientele in the regions. Further regions of interest as per Vipin Jethi, VP Sales at Drishti include - other emerging economies, including major SAARC countries, other parts of APAC and EMEA.

Elaborating further, Vipin says "With success in the SME markets of India and Philippines, Drishti targets emerging markets through a structured partnership program aimed at value added solution offering to our clients and business associates". Vipin further added that "Through Channel Partnerships, Global ISV relationships, and OEM partnerships with leading switch vendors, Drishti would capitalize opportunity businesses in promising markets like Middle East, Egypt, Kenya, Sri Lanka, Bangladesh, South Africa and Central and Eastern Europe."

Some major partners the company has acquired recently include value added solutions providers like Cohesive Technologies (India and APAC), Microtel (Malaysia, Singapore), Sqr-one (Sri Lanka) and more that would be announced through the company website. Some noteworthy existing business partnerships of Drishti include Solutions - ME (Middle East), One Call (Bangladesh), e4e (India) among others.

With some business partnerships established and more in the pipeline, Drishti aims at having good revenue chunks generated by the next quarter. As Ankur Sharma, AVP, Marketing Strategy and Alliances, Drishti puts it – “Our market strategy focuses on taking our innovative technology platform - Ameyo that we propose as an ideal fit for customer interactions across industry verticals like BFSI, Entertainment, Trading & Advisory, Healthcare, and Educational & Institutional to a wider level. We aim at solidifying positioning with new innovative business models (SaaS), Multi-tenancy and Multi-packaging and thereby generating sizeable revenue through the same.”

As a step towards, achieving the set targets, Drishti has taken major business initiatives. They have launched a Partner Portal - http://partner.drishti-soft.com/. This platform provides access to (as well as download facility for) Sales Documents, Demos, Presentations, Support Documents and Accounts and Finance related information for the partners’ perusal.

Drishti’s multi-award winning Ameyo Communications Platform is also available in innovative business solution packaging now. The company offers custom Ameyo packaging for industry verticals like BFSI, Trading, Entertainment, Healthcare, Hospitality & Travel, Retail, Education & Institutional, and Market Research etc. as well as multiple packages for Contact Centers. This has been adopted as a major marketing strategy to ensure an optimal price Vs performance ratio to its customer and business associates.