Gurgaon, 18th January 2010: Drishti-Soft becomes technology partners to Magus Customer Dialog giving them enhanced business productivity. Magus Dialog is a leading domestic call center running processes for clients across industry verticals like media, telecom & IT, consumer financial services, airlines and hospitality, consumer goods, retailing etc. For such a diverse client portfolio, they required a highly flexible communication solution that could adapt to individual processes and campaigns.

The technology platform from the house of Drishti powering Magus is their award-winning all-in-one contact center suite – Ameyo. The CCS seamlessly mapped to the interaction flow of various processes and provided significant enhancements in operational productivity of Magus. As in the words of Girish Singh, National IT Head, Magus Customer Dialog - "We stress on customer retention as a defining point for business growth. For this, we were looking for a solution that could ensure superior quality customer interactions. Ameyo provided us the necessary technology support and intelligently mapped to our client processes."

Magus has been able to scale up their agent seats easily as per the process demand. The development platform of Ameyo enabled vertical scalability without any affect on the customer service quality that was the key requirement of Magus. Says Ashdhir Kinra, Director, Cohesive Technologies (VAR of Drishti-Soft) – "As the domestic call centre market grows, businesses would require an intelligent all-in-one contact center solution that ensures best quality customer service at optimal prices. The call centers would have to move beyond legacy solutions to deliver quality service at the right price."

Ameyo has been instrumental in helping Magus achieve an optimal price-performance ratio. Magus could scale up the agent seats without any heavy capex and opex costs. Ameyo’s feature-rich capabilities have ensured maximum sale conversions and first call resolutions for outbound campaigns and inbound processes respectively for Magus. They have delivered unmatched customer experience delighting their clients and hence winning client loyalty.

About Magus Customer Dialog :

Magus Customer Dialog is an eighteen year old BPO having presence across 10 key locations in India.
Their business strength lies in building and maintaining strong customer relationships between organization and their customer base. Some noteworthy clients in their repertoire include The Times of India, Radio Mirchi, Airtel, Hutch, Idea, Tata Teleservices, Wipro, Citibank, Standard Chartered bank, HDFC Standard Life, Club Mahindra, Asian Paints etc.

About Cohesive Technologies :

Cohesive Technologies is a noted value integrator in the Telco domain. With a highly experienced team of sales and technology advisors, Cohesive delivers innovative solutions with robust and result oriented approach. The company has build business partnerships with various technology providers to deliver a high quality product mix to the market like Grandstream and Applianx.

About Drishti :

Drishti-Soft Solutions Pvt. Ltd. is a leading innovator of communications technologies for next-generation enterprises, empowering them to dynamically manage their business processes. Their customers enjoy significant benefits in terms of increase in efficiency levels, reduction in operational costs, flexibility to grow, consistent user experience and a demonstrable ROI. Drishti's multi-award winning innovative solutions are powering millions of customer interactions across the globe.