Gurgaon, January 30, 2012: Drishti-Soft, a leading provider of software solutions, and GPIT Bangladesh, the IT offshoot of Grameenphone, join hands to capture the emerging business opportunities in Bangladesh. With a presence in the region for more than three years and partnering with GPIT, Drishti is on a growth trajectory and creating a global business network.

Sharing his views on the partnership developed, Mr. Mehedi Maruf (Head of Market Communication), GPIT, says, "The call center space of Bangladesh has provided an excellent opportunity for it to gain entry into the global market. In order to strategize long term growth as well as acquire competitive edge, the contact center industry needs software solutions that can cater to the dynamic needs of the country. For this, we decided to partner with Drishti, whose communication solution, Ameyo is perfectly suited for effective addressal of the IT requirements of Bangladesh."

Elaborating on this, Sharat Chandra, VP-APAC, Drishti-Soft, says, "Drishti recognized the potential of the contact center industry of Bangladesh by understanding the technology needs of the market. Still under the nascent stage, the industrial goals are to enhance productivity, improve efficiency and remain flexible in their search for growth prospects. Solutions that are flexible and scalable to map to dynamic market environment is the need of the hour. Drishti has the right expertise and software solution that has helped it in becoming the partner of choice for GPIT."

The call center industry is gradually gaining a foothold in Bangladesh, as the country boasts of immense progress in terms of salary and career success. It is a favorable market for communications solutions to flourish and a complete solution like Ameyo is the perfect fit for the region's contact center industry. Ameyo brings in an innovative approach and Service Oriented Architecture (SOA) that simplifies communication processes, increases development & deployment speed, and provides flexibility while reducing IT costs. The partnership looks fruitful as it has drawn Drishti closer to an enormous opportunity to tap the business markets of the continent.

About GPIT:

Grameenphone IT Ltd. is the leading and the fastest growing IT company registered with the Registrar of the Joint Stock Companies and Firms of Bangladesh under the Companies Act 1994. It is a subsidiary company of Grameenphone Ltd. which is the largest mobile operator company in Bangladesh with more than 30 million subscribers. It provides end to end IT solutions which are unsurpassed in value and quality for Bank, Financial Institute, FMCG, Pharmaceuticals and Telecom Industry. They have proven capabilities in driving initiatives to surge forward a nation's technological development.

About Drishti:

Drishti is a leading provider of Contact Center Software and Enterprise Communications Applications. Drishti offers communications solutions that empower enterprises to dynamically manage Business Processes, Interactions, Workforce and Service Levels on emerging Unified Communications (IP Telephony, Unified Messaging, Conferencing, Presence Management, and Application Collaboration), SOA (Service Oriented Architecture), and SaaS (Software as a service). Cutting-edge technologies from Drishti have been designed to add value to the businesses and pave way for a structured growth. Their customers enjoy significant benefits in terms of increase in efficiency levels, reduction in operational costs, flexibility to grow, consistent user experience and a demonstrable ROI.