Gurgaon, February 15, 2010 - Multi-award winning communication suite - Ameyo can now be integrated SugarCRM - a widely appreciated CRM application. Drishti-Soft announces this interoperability to extend Ameyo's product strengths to organizations already running SugarCRM or looking for industry-grade CRM product along with telephony integration by Ameyo. The default CRM application of Ameyo addressed requirements of basic customer information and callback management. However, as the business grew complex, the customer interaction and information management needs also grew complex.

Advanced data management required a more sophisticated technology. Several customizations became mandatory to standard products and applications. There was a need for a flexible architecture to build custom applications within the CRM. SugarCRM - an open source customer relationship management (CRM) software was an industry-appreciated solution. Drishti development team integrated Sugar CRM with Ameyo to address the needs of complex organization and collaboration of customer interactions.

This integration leverages the widely appreciated extensible application framework of SugarCRM. The module based design of SugarCRM provides functionalities that are segregated yet related i.e. it has enabled addition of new information flow modules without any modification in the existing ones. This is especially useful in businesses like insurance selling, trading, collections, healthcare industry, where internal information flow passes various levels and the data is modified and stored at each sub-level.

Besides serving for sales force management in multiple departments, the enhanced CRM application available with Ameyo can also provide for Help Desk functionality. The in-built ticketing system allows raising tickets as well as checking ticket status in a single screen. Business-specific customizations are more achievable and also sustainable with this framework. Even the new features floating the tech circles can be adapted into the customized installation in minimum effort and time.

Further, even database maintenance can be scheduled in the application with backup and repair capabilities built-in. In case of malfunction, a diagnostic tool diagnoses and reports the error to the support for a timely action. The advantages being passed on to the customers via this interoperability of Ameyo and Sugar CRM also include the innate reporting and SLA management features of SugarCRM. Rich reports can viewed as text or as graphs to evaluate the actual productivity and quality of business processes. This coupled with advanced supervisor dashboard of Ameyo can be an effective tool for SLA management and quality monitoring.

About Drishti :

Drishti-Soft Solutions Pvt. Ltd. is a leading innovator of communications technologies for next-generation Enterprises, empowering them to dynamically manage their Business Processes. Their customers enjoy significant benefits in terms of increase in efficiency levels, reduction in operational costs, flexibility to grow, consistent user experience and a demonstrable ROI. Drishti's multi-award winning innovative solutions are powering millions of customer interactions across the globe.