Gurgaon, January 16, 2012: Drishti’s award-winning contact center software becomes the technology of choice for Bankbazaar.com - India's only online loans processing platform. Being a leading player in the e-commerce domain, Bank Bazaar wanted to upgrade from their existing solution to a more robust customer interactions management solution. Ameyo helped them establish efficient customer support operations to manage their business interactions.

Talking about the solution, Munish Sivagurunath, VP Engineering, Bankbazaar.com says - "Bankbazaar is the leading market place for loans in India. Apart from that we also power the online loan platform for the top four private banks in India. Being a customer-focused and technology-driven company our rapid scaling needed innovative ways to reduce the customer response time. Ameyo helped us expedite our business process with a customized solution. The technical team was very supportive both in the initial implementation and in day-to-day operations."

Besides, the usual customer query resolution, Bank Bazaar team could handle the customers in a more appropriate manner by ensuring that the right skilled agent talks to a priority customer. Also, Ameyo provided for a live multi-party conference platform where the customer could enquire/ compare the loan products offered by different financial institutions and make a more informed decision. Even the web visitors of bankbazaar.com were directed to the customer center via a 'click-to-call' option. With Ameyo, the team could implement more such innovative tools to enhance the end customer experience.

"Ameyo has provided impeccable technology support to Bankbazaar for their business expansions. The solution has ensured consistent delivery via live monitoring and supervision even across multiple sites. Bankbazaar team is quite optimistic about future endeavors with a reliable solution like Ameyo to manage their customer interactions." - added Kamesh T, Sales Manager, Drishti-Soft.

About Bank Bazaar

Bankbazaar.com is an online marketplace for financial products in India, where one can instantly get free and customized interest rate quotes for personal, home & car loans and credit cards from India's leading banks/NBFCs & apply online. Their goal is to make it easy for everyone to get a great deal on a loan or an insurance product. One can easily compare the total costs of the loan offers on BankBazaar.com and get access to unbiased customers' ratings of financial institutions. The online portal offers a number of options, making it easy for consumers to take a well-informed decision when choosing a product.

About Drishti

Drishti is a leading provider of Contact Center Software and Enterprise Communications Applications. Drishti offers communications solutions that empower enterprises to dynamically manage Business Processes, Interactions, Workforce and Service Levels on emerging Unified Communications (IP Telephony, Unified Messaging, Conferencing, Presence Management, and Application Collaboration), SOA (Service Oriented Architecture), and SaaS (Software as a service). Cutting-edge technologies from Drishti have been designed to add value to the businesses and pave way for a structured growth. Their customers enjoy significant benefits in terms of increase in efficiency levels, reduction in operational costs, flexibility to grow, consistent user experience and a demonstrable ROI.